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Gen Alpha: How to adapt to this new wave of consumers?

Pauline Boland . 3 months

Welcome to our brand-new podcast, “How I Met Your Future.” A podcast designed to help you understand the latest digital trends and adapt your business to market evolutions.

Our first episode is dedicated to Gen Alpha!

Born starting from 2010, this generation is already beginning to leave its mark on the world of commerce and marketing.

For this occasion, we’ve gathered valuable insights from Victor Wiard, a researcher in information and communication sciences; Alexandra Brevi, CEO of the Eneon group and parent of an ALPHA child; Nicolas Degrave, Chief Experience Officer at Eneon; and Brussels influencer Vidal.

We specifically discuss the ways in which Alphas influence FAMILY PURCHASING DECISIONS, their preferences in terms of digital content, and how brands can effectively engage with this rising generation.

We hope you found as much value in listening to this podcast as we did in creating it.

See you soon for the next episode! ✌️