10 tips to break through on TikTok in 2024

Unless you’ve been stranded on a deserted island without Wi-Fi, 3G, 4G, or 5G for the past three or four years, it’s hard to miss. Friends, colleagues, dad, mom, little cousin—TikTok is everywhere. And if you’re here, it’s because you’ve recognized the potential that this social network holds for your business! 😏

You’re not the first to venture here, of course. But here’s some good news: unlike its predecessors like Facebook, Instagram, and Snapchat, where you need to invest thousands in media to stand out, TikTok operates on a CONTENT FIRST principle. The focus is on creating value for the audience through relevant and engaging content.

However, it’s not enough to blindly follow every trend. Discover our 10 tips to succeed on the platform and see your business thrive.

Identify Your Audience 🎯
Before you start, define a clear target audience. To attract and retain their attention, it’s essential to understand what they like.

Create Content for Your Audience, Not Your Brand 📽️
Focus on entertaining your audience rather than directly promoting your products. The platform is designed to captivate and amuse, necessitating an approach centered around playful engagement.

Capture Attention from the First Second ⏱️
Attention spans on TikTok are incredibly short. You must therefore captivate users’ interest right from the start, perhaps with a hook that encourages them to watch your entire video.

@tess.bbbb Installation salle à manger 🫶🏻 encore merci @Megane🤠 ♬ son original – Tess

Dare to Use Humor and Self-Deprecation 🤪
Don’t be afraid to step away from traditional norms and adopt a lighter, more humorous approach that resonates with the platform’s authenticity.

Every TikTok Tells a Story 📖
Ensure each post tells a complete and engaging story, as users might not necessarily check your previous content.

Select the Right Music 🎶
The importance of sound on TikTok cannot be overstated; users experience it with the volume on. Each trend has its soundtrack.

Follow Trends, But Not Too Much! 🌊
Merely jumping on every possible trend won’t make you viral or popular, especially if you don’t personalize them! This can be counterproductive. Choose among the popular videos those that best fit your business.

Be Authentic 💯
Feel free to share real moments and personal experiences. Make vlogs, introduce your teams, or show behind-the-scenes of your company to create a connection with your audience.

Be Consistent 📅
Consistency is key to staying top of mind and in news feeds. Plan your posts and maintain a steady rhythm to build a loyal audience.

Collaborate 🤝
By working with other content creators or influencers, you can reach their followers and thus broaden your own audience. This format doesn’t disrupt the user experience; it appears as native content and blends seamlessly.

@capslea Ceci est votre rappel de mettre de la creme solaire tous les jours ! 🌞☁️🫶🏼 | publicite @NIVEA #niveabe #niveasun #fyp #sunscreen ♬ son original – Lea caps 🎧 ☁️ 👁

And there you have it. You now have all the tools you need to launch your business’s TikTok account.

Don’t wait to put these tips into practice. By daring to be different, staying consistent, and truly engaging your audience, you’ll turn this platform into a powerful lever for your brand.

Feel free to contact us if you need help refining your TikTok strategy. We’re here to support you at every step of your digital journey. 🙌